Sound Leisure Strengthens UAE Partnerships on Leeds Chamber Trade Mission
Leeds, UK – Last week Sound Leisure joined the West & North Yorkshire Chamber of Commerce on a successful trade mission to the United Arab Emirates (UAE) and Abu Dhabi. The visit forged valuable commercial links in a region that is becoming increasingly important for our exports.
Key Highlights
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Building on Existing Relationships – Meetings with current partners reinforced trust and laid the groundwork for further collaboration.
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Exploring New Opportunities – Discussions with potential distributors and industry contacts revealed fresh avenues for growth in the UAE market.
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High-Profile Installation – We were honoured to install a Marshall vinyl jukebox in the British Embassy’s garden for an evening reception, where it became a memorable talking point and will feature in future embassy events.
A Word from Chris Black
Chris Black, Managing Director of Sound Leisure and President of Leeds Chamber of Commerce, said:
“We have a strong appetite for expanding our global network. Dubai and the wider UAE are key markets for our handcrafted jukeboxes, and this mission has opened new doors for export growth and brand visibility.”
Why the UAE Matters for Sound Leisure
Sound Leisure’s commitment to international expansion reflects:
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A growing demand for premium British-made audio products in the Middle East
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Strategic partnerships that support long-term export ambitions
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Hands-on engagement with local businesses to tailor offerings to regional tastes
Next Steps
Following the mission, Sound Leisure will:
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Follow up with leads generated in Dubai and Abu Dhabi
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Finalise distribution agreements for key markets in the Gulf region
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Plan further visits to strengthen client relationships and showcase our latest models