Tender Brief
Website Redesign & Digital Platform Development
Sound Leisure Limited
- Introduction
Sound Leisure Limited is seeking proposals from suitably experienced digital agencies and development partners for the redesign and rebuild of the company’s website and associated digital functionality.
Sound Leisure manufactures premium classic-style jukeboxes in vinyl, CD and digital formats from its facility in Leeds, supplying products globally to high-end residential customers, luxury hospitality venues, and international distributors. The business also operates a UK-based rental division supplying jukeboxes and background music systems to pubs and clubs.
The company is currently repositioning its brand and customer journey to reflect an evolving customer base and changing market expectations. The new website will form a central part of this strategic transition, moving away from a traditional ecommerce-led presentation toward a premium, lifestyle-led consultative digital experience.
- Project Overview
The existing website presents products primarily in an online shop format. However, Sound Leisure does not sell jukeboxes directly online, with ecommerce functionality currently focused mainly on accessories.
The business requires a complete redesign and rebuild of the platform to better reflect the premium nature of its products and support future growth into luxury residential and hospitality markets.
The successful supplier will be expected to deliver a visually premium, highly functional website experience which:
- Showcases products in aspirational lifestyle settings
- Supports a consultative sales journey rather than direct ecommerce purchase
- Reflects the international nature of the company’s customer base
- Enables future scalability and product customisation
- Improves customer engagement and lead capture
- Supports factory tour bookings and third-party operators
- Integrates structured enquiry workflows with the sales and distributor network
The website should position Sound Leisure products as luxury statement pieces aligned with high-end interiors, bespoke specification, and experiential design.
- Scope of Works
The appointed supplier will be expected to deliver a full redesign and rebuild of the company website, including (but not limited to) the following functionality:
Core Website Redesign
- Full UX/UI redesign
- Premium lifestyle-led visual presentation
- Mobile responsive design
- Improved navigation and user journey
- Content management system implementation
- Improved SEO foundations and technical performance
Visual & Media Content
- Enhanced imagery presentation
- Video integration and presentation
- Lifestyle-led product storytelling
- Guidance and support around visual content structure and presentation
International Functionality
- Multi-currency support
- Time zone recognition/support
- Multi-language capability or scalable architecture for future localisation
- International distributor/customer journey considerations
Interactive Global Map
Development of an interactive global map showing installed jukebox locations in public venues worldwide, enabling potential customers to discover products in real-world settings.
Product Configurator
Development of an online product configuration tool allowing customers to:
- Customise colours and finishes
- Visualise product selections
- Configure bespoke builds
- Submit structured enquiries to the Sound Leisure sales team
The configurator should be designed with scalability in mind, enabling future expansion of customisation options.
Factory Tour Booking System
Development of an integrated booking system capable of handling:
- Direct customer bookings
- Third-party operator bookings (e.g. Virgin Experience Days)
- Capacity management
- Booking confirmations and customer communications
Lead Capture & CRM Workflow
- Structured enquiry capture
- Automated routing to internal sales team
- Distributor allocation workflows
- Capture and storage of configured product builds
Technical & Support Requirements
- Hosting recommendations (if applicable)
- Ongoing support and maintenance options
- Training and documentation for staff
- Scalable platform architecture
- Project Objectives
The objectives of the project are to:
- Reposition Sound Leisure digitally as a premium luxury brand
- Improve customer engagement and lead quality
- Support growth in new international and luxury markets
- Increase product customisation opportunities
- Improve operational handling of customer enquiries and bookings
- Enhance brand perception and presentation
- Create a scalable digital platform for future growth
- Supplier Requirements
Suppliers should demonstrate:
- Strong experience delivering premium brand websites
- Experience with luxury, lifestyle or high-end consumer brands
- Experience delivering configurator-style functionality
- Strong UX/UI and visual design capability
- Technical development expertise
- Experience integrating booking systems and enquiry workflows
- Ability to provide ongoing support and maintenance
- Proven project delivery capability and references
Suppliers are encouraged to provide examples of similar projects completed.
- Submission Requirements
Tender submissions should include:
- Company overview
- Relevant experience and case studies
- Proposed technical solution
- Proposed project approach and methodology
- Indicative timeline and milestones
- Team structure and key personnel
- Ongoing support arrangements
- Detailed cost breakdown
- Assumptions and exclusions
- Relevant references
All submissions and clarification requests should be directed to:
Alexander Black
📧 contact@soundleisure.com
- Tender Timetable
| Activity | Date |
| Tender Issued | 18 May 2026 |
| Tender Deadline | 1 June 2026 |
| Evaluation Period | June 2026 |
| Expected Award | June 2026 |
Evaluation Process
Tenders will be evaluated using a weighted scoring methodology. Suppliers may be invited to provide clarification or participate in follow-up discussions or demonstrations as part of the assessment process.
Sound Leisure reserves the right not to accept the lowest or any tender received.
Scoring Criteria
| Section | Criterion | Scoring (1–5) |
| PERSONNEL | Relevant experience delivering premium/luxury brand websites | |
| Experience with product configurators and interactive tools | ||
| Strength and suitability of proposed project team | ||
| Availability and responsiveness of key personnel | ||
|
MANAGEMENT |
Project management methodology and communication |
|
| Delivery programme and timeline realism | ||
| Risk management and mitigation approach | ||
| Experience delivering projects of comparable scale and complexity | ||
|
DESIGN & USER EXPERIENCE |
Quality of proposed UX/UI approach |
|
| Understanding of luxury/premium customer journey | ||
| Creative approach to lifestyle-led presentation | ||
| Mobile responsiveness and accessibility considerations | ||
|
TECHNICAL SOLUTION |
Technical suitability of proposed platform |
|
| Scalability and futureproofing | ||
| Integration capability for booking systems and enquiry workflows | ||
| International functionality (language, currency, localisation) | ||
| Product configurator functionality and flexibility | ||
|
FUNCTIONALITY |
Interactive map capability |
|
| Booking system functionality | ||
| Lead capture and CRM/workflow integration | ||
| CMS usability and internal administration | ||
|
SUPPORT & AFTERCARE |
Ongoing support and maintenance offering |
|
| Training provision and documentation | ||
| Service response times / SLA | ||
|
COST & VALUE |
Overall value for money |
|
| Transparency and reasonableness of costs | ||
| Technical suitability versus proposed cost | ||
|
PAST PERFORMANCE |
Relevant references and client feedback |
|
| Evidence of successful delivery of similar projects | ||
|
RISK & COMPLIANCE |
Risk of non-delivery or delays |
|
| Security, GDPR and data protection considerations | ||
| Hosting, resilience and platform reliability |
Additional Notes
- Sound Leisure reserves the right to request additional information or clarification from suppliers during the evaluation process.
- Suppliers may propose alternative technical approaches where these provide additional value or functionality.
- The business is open to phased implementation approaches where appropriate, particularly in relation to configurator functionality and future scalability.
- Any intellectual property arrangements should be clearly stated within submissions.